Kindred Forms Global Payment Alliance With MuchBetter

Kindred Group has announced a new global payments alliance with MuchBetter, which will give the digital payment specialist’s smart e-wallet software access to the whole brand portfolio.

The payment app will be made available to players through all Kindred brands as part of the deal, with Unibet,, and Maria Casino leading the way.

MuchBetter, which has been in business since 2017, is a digital payments specialist that offers an end-to-end e-wallet solution tailored to the needs of igaming players while also ensuring the lowest transaction prices for operators.

Trusted payment partner

MuchBetter founder and CEO, Israel Rosenthal said: “When an iGaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements.”

“This is what we offer to all our operators, and we are excited to work with such a big iGaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”

MuchBetter is Kindred’s current payment partner, and the company hopes it can help the company “navigate complex regulatory requirements” in Europe and North America.

A better and safer way to gamble

Kindred Group’s senior payments solutions manager, Phaedra Debattista, added: “We are committed to offering players a better and safer way to gamble. 

“We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”