Kindred Expands Its US Push With Quechan Tribe Partnership

With the announcement this week of a new alliance with the Quechan Tribe of the Fort Yuma Indian Reservation, online gaming company Kindred Group has expanded on its already expansive push into the US market. The deal perfectly places the company to gain market access to California and Arizona, two additional core states.

Going west

The step further westward follows strong launches for the operator in New Jersey, Pennsylvania and Indiana via its flagship brand Unibet, and with signed agreements for an additional seven states already in place. For a 10-year term, this new deal covers the opportunity to expand and includes sports betting, both online and retail, and igaming.

SVP US, Manuel Stan, stated: “Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market. California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2bn while Arizona, is expected to reach $200m yearly sports betting revenues at maturity. 

“Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence.”

Exciting new form of gambling

President Jordan Joaquin added: “The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sports book and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members.”

In conclusion, Kindred noted that local law is conditional on the launch timetable for both states, with Arizona likely to rule first. With a draft bill on the table and the governor’s support, the firm said it remains confident that the proposal would be approved by the legislature in 2021.