Kindred And Caesars Document Arizonan Admission
Author: Debbie Hewlett
Last Updated: 10th March 2023
As the wait for the US’ newest legal sports betting state comes to a conclusion, Kindred Group and Caesars Entertainment are among the latest companies to document Arizonan admission.
The former enters the market with a ten-year agreement with the Fort Yuma Quechan Tribe of the Fort Yuma Indian Reservation, which covers online sports betting first, followed by retail and igaming, pending legislation.
Jordan Joaquin, Quechan president said: “The Quechan Tribe is looking forward to having a great partnership with Kindred Group.
“With mobile and retail sportsbook in Arizona, we look forward to bringing additional economic development opportunities and benefits to the Tribe. The additional revenues will serve our members for vital programs for our community.”
Kindred’s flagship Unibet brand is now available in its sixth US state, after its debut in Iowa alongside Harrah’s Council Bluffs Casino earlier this month.
Manuel Stan, SVP of Kindred US said: “We are extremely pleased to be awarded one of the ten tribal licenses available in the state of Arizona.
“This means Unibet is able to be in the first wave of operators launching in the first day when the market opens, which aligns perfectly with the start of the football season.
“Arizona’s passion for sports is unmatched, and through our great partnership with the Quechan Tribe, we’re excited to first provide a mobile sportsbook experience for sports fans of all levels with retail to follow.
“The partnership is one we look forward to building on long term, with the opportunity to expand into California when the market regulates.”
Furthermore, Caesars has debuted its retail entity at the Chase Field home of the Arizona Diamondbacks, as well as its mobile entity, which is available to consumers across the state.
Caesars’ agreement with the team includes plans for a two-story sportsbook and sports bar to be built at the stadium, which is expected to open in early 2022, according to the company.
Chris Holdren, co-president of Caesars Digital said: “Today’s event was a culmination of what we’ve been excited about for quite some time, bringing legal sports betting to the great sports fans in Arizona. Arizona is like a second home for Caesars, and we’ve operated in the state for more than 25 years.
“We take pride in our brand-new Caesars Sportsbook app being online for day one of sports betting here and we’re ecstatic to offer Arizonans a sports betting experience that can’t be matched.”