KAX Media America, the US subsidiary of the Gambling.com Group, has been authorised to provide licenced operators in the state of Tennessee with affiliate marketing services.
The approval given by the Board of Directors of the Sports Wagering Committee of the Tennessee Education Lottery Corporation is effective immediately and is initially valid for a term of three years. Furthermore the community now has the opportunity to work in Illinois.
Max Bichsel, VP for the US company of Gambling.com Community, said: “The group’s latest approvals, expanding into new states, mark yet another milestone in our US strategy. We are excited to begin offering our services in Tennessee, which has the potential to be a leader in mobile sports betting.
“Illinois represents the sheer scale the US market offers the gaming industry. With more than 12 million people and a fervent Chicago sports fan base, the Prairie State will prove to be a significant battleground for the entire sports betting ecosystem.”
The group will provide reviews of online sports betting operators through Gambling.com and the US-focused Bookies.com to online players in both Illinois and Tennessee.
Bookies.com features odds, scores and figures for sports bettors around the US as well as news and picks from a team of US betting experts, handicappers and veteran American sports writers.
Gambling.com has been given regulatory approval to sell its services to operators in Colorado, Indiana, New Jersey, Pennsylvania and West Virginia after the Professional and Amateur Sports Safety Act was repealed in 2018.