Karamba, Aspire Global’s B2C division, has entered the Pay N Play market with the launch in Finland of its Griffon Casino.
Griffon Casino, created in-house by Karamba, is said to be an all-mobile product that includes the ‘most advanced engagement tools the industry has seen’ with the new Finnish website, which is currently exclusively in Finland, aiming to grow in 2021 across the Nordics.
Joel Momigliano, Karamba vice president, said: “Launching Griffon Casino marks a big step forward for Karamba as we enter the Pay N Play market.
“We have built the product with player needs paramount – bringing together the best games, on the best platform, with the best processes, giving customers a quick and easy experience that we know they so badly want.
“We have big plans for the future to expand our Pay N Play offering far more widely and see it as a key part of our product range long-term.”
Constructed to allow Trustly benefits
The new platform is said to be explicitly constructed to allow the benefits of Trustly, the global payments provider, for its ‘fast-loading site, redefined search and resume play functionality.’
This relationship offers a wide variety of payment services, industry-leading KYC, increased protection against fraud, and a ‘frictionless’ gaming experience. Griffon incorporates the ‘best technologies and goods’ on the market today as a custom-built platform from the ground-up, with no existing structures to adversely affect the experience of a player.
Pay N Play market entry
Neal Kydd, head of Karamba Brand, added: “We thought a lot about what would be the best entry into the Pay N Play market and came up with a unique all mobile product, combining a slick registration model with an adventure brand. By embedding our retention effort, we strove to create higher value for the player.
“What makes Griffon really special is ensuring that players get to feast on the games as easily as possible and are not let down by a poor registration or cash-out experience. We believe the new Pay N Play at Griffon offers the best in casino entertainment and is what the future of online gaming could look like.”
Software brands such as Pariplay, Play’n Go, iSoftBet, Blueprint, Pragmatic Play, NetEnt, Evolution Gaming, and Microgaming are the available games at Griffon Casino.