Kambi Strengthens Commitment To Integrity Joining IBIA

After joining the International Betting Integrity Association (IBIA), sports betting platform and system provider Kambi has strengthened its commitment to integrity.

Kambi will be able to use the international monitoring and warning system of the IBIA under the terms of its membership, as well as feed information into the network to improve betting credibility.

Membership of the affiliate covers IBIA member brands using the sportsbook of Kambi, which currently includes Unibet, 32Red, LeoVegas, 888sport and ATG.

Oliver Lamb, Kambi’s Head Sportsbook Controller, commented on the new partnership: “We are proud to be joining IBIA, an organisation which shares our focus on protecting the integrity of global sport and shielding bettors from the danger of wagering on potentially manipulated events.

“Sports betting integrity and commercial probity are at the core of Kambi’s business model, and have been central to our success in regulated markets all over the world. It is excellent to be stepping up our ongoing commitment to these principles, and that IBIA have seen Kambi as an important partner in promoting them.”

Kambi will be covered by the IBIA in’ high-level policy discussions’ while using its monitoring and warning system–an anti-corruption mechanism that monitors and identifies suspicious activity on betting markets for its members.

The transaction continues the growth of IBIA membership, now comprising around 50 digital and retail brands.

The group has long-standing relationships with sports and gaming authorities to use its information and investigate fraud, representing the industry in high-level policy discussion forums such as the IOC, the United Nations, the Council of Europe and the European Commission.

Khalid Ali, Chief Executive Officer of IBIA, added: “I am delighted to welcome Kambi into IBIA; we are adding another key player to our global network, further enhancing our sophisticated monitoring and safeguarding capabilities, which are unparalleled in spotting the signs of betting-related corruption.

“Kambi’s valuable data will undoubtedly serve to strengthen our consumer, business and sports protection capabilities and its membership further cements IBIA’s position as the leading global voice on betting integrity.”