Global sports betting specialist Kambi, a highly active player in the U.S. sports wagering sector, launched a brand new marketing campaign to highlight its status as “the trusted sports betting partner of the industry.”
The’ Partner with Confidence ‘ campaign, unveiled this week at Kambi.com / partnerwithconfidence and across owned social channels alongside the release of a modern, brand-led video, aims to highlight the position of the company as the sportsbook enabler behind some of the leading operators in the world.
The in-house designed film, produced by Irresistible, a London-based commercial production company, draws parallels between highly accomplished sports stars and sportsbook operators, making the achievements of each possible through the commitment and encouragement of trusted partners behind the scenes.
The campaign also features a range of print and digital illustrations that will be released year-round, showcasing photographs of sporting partnerships in action that represent the crucial role that trusted partners play in both sport and industry.
Gerard Starkey, Director of Marketing and Communications at the company, said: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.
“Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver. To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”
Today, Kambi is partnering with more than 20 operators across regulated markets across six continents, collaborating to build a powerful network that drives operator growth. In the first nine months of 2019, with a record 11 partners named in the prestigious Power 50 list, the turnover generated by its partner network increased by more than 30 percent.
At the ICE Totally Gaming show in London next month, located at S2-110, Partner with Confidence will be on display at the Kambi stand.