Kambi Signs Belgian National Lottery Multi-Year Deal

After the company was chosen to become the trusted sports betting technology and services partner of the operator’s ‘Scooore’ sportsbook brand, Kambi Group plc signed an exclusive multi-year agreement with the Belgian National Lottery (Loterie Nationale).

Scooore was launched in 2012 by the Belgian National Lottery, a member of the World Lotteries Association and European Lotteries, and has since evolved to become an established sports betting brand in its home country.

Kambi will take Scooore’s sportsbook towards the next level, upgrading its online offer and transforming the retail player experience, in collaboration with the Belgian National Lottery. Scooore operates around the country at more than 300 retail sports betting outlets.

Thanks to the strength of its core product and proven history of distribution in both online and high-volume, terminal-based retail environments, Kambi was selected from a competitive public tender process in addition to its record of adherence to the highest standards of sports betting integrity.

Kristian Nylén, Kambi CEO, commented: “We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery. The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

Jannie Haek, the National Lottery’s CEO, said: “The National Lottery is delighted to have agreed this new partnership with Kambi in order to relaunch its sports betting offer through its Scooore brand.

“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology give us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.