According to data released by Kambi as part of its NFL 2019/20 Season Report, the percentage of betting turnover at half-time for NFL games was nearly double that for the UK’s Premier League (PL) and NBA.
According to data from 9 May to 31 December 2019, 25% of NFL turnover on Kambi’s global network came from half-time bets, compared to just 10% for the Premier League and 14% for the NBA.
Ironically though, this observed half-time betting rush’s big knock-on effect was to second half betting turnover. In the second half just 24% of NFL turnover arrived. In contrast, the Premier League recorded 42% of turnover in the second half, while the NBA increased 47% even higher.
The report also showed that two in five US players place their first wager on the NFL, with American football proven to be the most popular sport to wager on for US bettors, and the fourth most popular – after soccer, tennis and basketball – across the Kambi network.
Meanwhile, the data also unearthed the value of the cross sell for US punters, as 58% of NFL handle was produced by bettors who wager on each of the six top leagues – NFL, NHL (ice hockey), NCAAF (college football), NCAAB (college basketball), MLB (US soccer) and the NBA.
Only 3% of the handle came from those betting on the NFL and none of the other five, with only 4% attributed to those betting on the NFL and just one of the others.
The Kansas City Chiefs came in at Sunday’s Super Bowl from 10 points behind to beat the San Francisco 49ers 31-20. The Chiefs were the fourth favourites to win the Championship at the start of the season, according to total handle through Kambi’s network–with the 49ers not even making the top 10.
The Chiefs quarterback Patrick Mahomes, who led the team’s epic fourth-quarter fightback in Miami last year, came out as the top betting handle pick, edging Ezekiel Elliot of the Dallas Cowboys to second.