Kambi Group Inks Muit-Year Deal With BetEnt In BetCity.nl Launch

Kambi Group has inked a multi-year collaboration with BetEnt to support the launch of its BetCity.nl-branded online sportsbook, which will open on October 1.

BetCity.nl will gain access to Kambi’s technology and sports betting product, as well as its experience with compliance and sports integrity, as a result of the arrangement.

Sportsbook provider

Kambi’s CEO, Kristian Nylén, stated: “Kambi is delighted to have been selected as the exclusive online sportsbook provider to BetCity.nl and provide the support for them to launch on day one of the market opening. 

“The Netherlands will be extremely competitive but the combination of Kambi’s technology and  sports betting know-how with BetEnt’s sports-first strategy leaves the BetCity.nl sportsbook well  placed to succeed.” 

Dutch licence

BetEnt was one of the first companies to gain a licence from the Dutch gaming commission, allowing it to offer online gambling across the newly regulated market, joining Toto NL, bet365, and LiveScore Media as KOA sportsbook candidates.

Melvin Bostelaar, CEO of BetEnt added: “We are proud to partner with a world-renowned company like  Kambi which is widely regarded as one of the market’s best sportsbook providers.

“It is exciting to enter the regulated Dutch market with such a first-class partner who fully supports  and has an unrivalled track record in our values of compliance and sports integrity.” 

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About Debbie Hewlett

Debbie is an internet journalist with many years of writing experience with a focus on bingo and gaming. Debbie has written reviews and useful information for gamers and readers on a variety of websites.