Developer of social casino games KamaGames has improved its relations with the Ultimate Fighting Championship after a deal with Petr Yan was roll-out.
Under the terms of the Agreement, the image of the Russian UFC athlete will be used in various upcoming in-game activities and the company’s special content.
This agreement marks the second MMA-themed partnership KamaGames has entered into in recent months, following a partnership with Tony Ferguson in May that secured the American as the face of Pokerist, Blackjackist and Roulettist, along with other “high profile” titles in the company’s stable
The business explained in a media-release: “KamaGames’ experience has highlighted that there exists a noticeable intersection between those who play casino-style table games and sports enthusiasts.
“We are confident that this partnership will engage current players while simultaneously attracting a new audience of sporting and UFC fans. As one of the most popular sporting genres of recent years, MMA regularly attracts a growing audience of millions of fans and KamaGames is optimistic that tapping into this market will bring growth to the overall company.”
Yan (14-1-0) is expected to face off against Jose Aldo (28-6-0) this week for Fight Island’s vacant UFC bantamweight title at UFC 251, with players getting a host of unique in-game content for the event.
KamaGames says it has high hopes ahead of the bout: “We’re anticipating that this event will be one of our most successful to-date, with the number of views widely exceeding that of previous in-game events.”
— KamaGames (@kamagames) July 9, 2020