After reporting a fourth consecutive year of increases as the firm publishes its latest financial report, KamaGames has lauded an “exceptional year of growth”
Setting record revenue for the final month of 2019, a figure that was subsequently surpassed in January 2020, also reported increases per month of the previous year as opposed to the corresponding period of the previous year.
According to a recent Eilers & Krejcik survey, total revenue over the period increased 18.3 percent from $76.4 million to $90.4 million, the increase being ahead of the overall market revenue growth of 8.1 percent in 2019, despite witnessing a 12.7 percent decrease on the web and an 11.8 percent increase in mobile.
Over the time, the company also emphasised that it had increased development spending on both new and existing products, leading to a number of accomplishments and dedicated focus areas, including; resulting in “highly successful” user acquisition initiatives, increased focus on improving core products, Texas Hold’em growth across a range of key markets, introduced a variety of “fresh captivating features”and a heavy concentration on social engagement.
In addition, the social mobile poker operator also stresses that it is “in the early stages of utilising machine learning models,” stressing that it is a crucial growth area for the business as it aims to improve player personalisation.
KamaGames chief executive Andrey Kuznetsov explained:“We are incredibly proud of our continued growth in 2019, predominantly because during this time, we successfully realised goals that we outlined for ourselves approximately 5 years ago.
“We not only have one of the most extensive portfolios of mobile games in our genre, but we are also proud to say that we have created an environment that allows players to seamlessly move through our many games, try new things and return to their favourite title with ease. This has allowed us to expand the reach of our products while increasing monetisation and player retention.”
KamaGames affirms that a range of strategic partnerships are to be entered in 2020, including one such link-up alongside “an iconic American brand,” offering an insight into its future outlook. The use of ads should also be checked, despite admitting that it “does not provide a particularly strong revenue stream for social casino operators”.
Kuznetsov also added: “As we move into 2020, KamaGames’ core objective is to build on our most successful products by improving their offering even further. This includes our core poker title, Pokerist, which remains our top priority in terms of innovation.
“Throughout 2020 we intend to add a number of intricately designed new titles and features to our primary app, which we’re confident will boost its already wide-spread popularity even further. Among KamaGames’ new products is the recently launched video poker, which will soon host a variety of new features, jackpots, events and a wide range of video poker machines.
“KamaGames will take a similar approach with our current slots games, revitalising the product with the help of a new, expanded team of experts, dedicated primarily to our Slots product. All of that said, the most notable contribution to our growth in 2020 will most likely come from several innovative and relevant partnerships which we plan on cultivating throughout the coming year.”
— KamaGames (@kamagames) February 28, 2020