Kaizen Gaming has named LeanConvert digital optimisation agency to improve its on-site consumer conversion and UX activities through its Stoiximan (Greece) and Betano (Europe) flagship brands.
Stoixman and Betano projects
LeanConvert has been named by the Hellenic and pan-European online gambling community to act as its lead optimisation agency, offering comprehensive insights into on-site behavioural analytics, optimising multi-million EUR projects for Stoiximan and Betano.
Marketing and web development tools
Going forward, LeanConvert optimisation specialists and ‘martech tools’ will assist Kaizen marketing and web development teams, offering deeper data and actionable insights, amplifying customer conversion through its digital portfolio.
Steven Grech, Product Director of Kaizen Gaming, welcomed LeanConvert’s hiring, underlining the proven record of the organization in working and recognising the nuances of effective igaming and sports betting campaigns being introduced.
“There are a million agencies that promise they can optimise and accelerate,” Grech commented,” he said. “LeanConvert’s success within the gambling sector is well known at this point.
What was said…
“We got in touch with them because we wanted professional support for our optimisation journey. We knew they’d delivered hard, data-backed results to other clients. We signed the contract because we want those same results. It’s that simple.”
Tim Axon (CEO) LeanConvert, headed by the former Maxymiser (Oracle) executive, currently serves as the optimization agency for the Entain Plc FTSE100 group.
“The long-term partnership will allow Kaizen to continuously improve the best customer experience possible in order to exercise the gaming company’s passion for results-driven innovation,” LeanConvert commented on its new client.