By naming Claus Jansson as their new Head of Affiliate Marketing and Media Buying, Greek online gaming and sports betting operator Kaizen Gaming has strengthened its board.
The primary duty of Jansson will be to oversee the strategic local and international growth plans of the organization for its Betano and Stoiximan flagship brands, and to report directly to CMO Panos Konstantopoulos.
Prominent and fast growing GameTech company
Jansson said: ‘It’s a great honour for me to be part of one of the most prominent and fast growing GameTech companies in Europe..
“Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years. It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process.”
The new marketing chief will bring extensive experience to the board of Kaizen, having previously served as Head of Commercial for Better Collective, a multinational sports betting media group, in addition to providing online sportsbook and casino Betfair consulting services.
Panos Konstantopoulos said: “We are very pleased to welcome Claus to the Kaizen Gaming family and highly confident that he has the full potential to thrive in communicating the company’s great dynamics and values, while developing new, innovative ideas.
“His expertise and extensive experience in our industry offers great value to our company and could be no less than a testament of our growth; we are looking forward to further enhancing our affiliate marketing strategic positioning across all markets of operation under his guidance.”
Largest sports betting and gaming business in Greece
Kaizen Gaming is the largest sports betting and gaming business in Greece, offering, in addition to Cyprus, its Stoixman brand in its home country, as well as operating via Betano in Germany, Romania, Portugal and Brazil.
Having recently signed an agreement with Brazilian Serie A team Club Atletico Mineiro, the company has also entered the sports sponsorship market.