Former Chelsea, Real Madrid and Inter boss is still without a job in management since being sacked at Old Trafford last season, but the Portuguese was whipped up by Paddy Power Games’ for a new campaign – ‘Special’, promoting the bookmaker’s £40,000 daily jackpot prize.
The creative advertising agency VVCP London, co-developed the nationwide campaign which sees Mourinho considering the audience’s guidance on ‘what it takes to be special, spoofing Mourinho’s most contentious career moments.
Paddy Power published a blog post to announce the marketing campaign in which it revealed the advert is packed with a number of ‘Easter eggs’ for the audience to catch.
In a further’ propaganda update’ published by Paddy Power, the bookmaker shows that the two-time winner of the Champions League’s’ wrote parts of the ad himself.
As a promotional squad, Paddy Power suggests that it is used to working with unique skills, having created high-profile projects with geniuses such as Stephen Hawking, Floyd Mayweather, Paul Paddy and Nigel Farage.
Special helps Paddy Power retain its powerful marketing momentum in 2019, with the bookmaker previously securing high-profile achievements through its’ Loyalty is Dead ‘ campaign featuring Rhodri Giggs promoting Paddy Power rewards and the latest’ Save-our-Shirt’ promotion of Huddersfield AFC.