The American professional golfer John Daly has signed a deal with Spearhead Studios for a series of themed casino games, the first of which will be published later this year.
According to the EveryMatrix games development company, the series’ goal is to create a link between sportsbook and casino content, giving operators with a sports fan acquisition tool.
According to Daly: “Sports and igaming share a passion for creative entertainment which I deeply appreciate, so this is a great opportunity for me to endorse both.
“I’m excited to see how Spearhead Studios turns this game series into reality, and, as a passionate slot player, I can’t wait to take it for a spin.”
Daly began his professional career in 1987 and joined the PGA Tour four years later. Two major victories, the 1991 PGA Championship at Crooked Stick Golf Club in Carmel, Indiana, and the 1995 Open Championship at St Andrews, are among his achievements.
Major character on the PGA Tour
Spearhead Studios’ managing director, Mathias Larsson, said: “I am a passionate golfer myself and have followed John Daly since his PGA Championship win in 1991. He is an incredible golf player and a major character on the PGA Tour.
“This will be one of the first branded online casino games with a sports star and the first game with a golf player. It will be a very exciting journey and I’m confident the end result will be amazing.”
Spearhead Studios has over 35 titles available in several jurisdictions across Europe and Latin America, including the freshly joined UK market, and collaborates with over 100 operators and casino aggregators.
The company also touts a “strong pipeline of new launches,” with over 40 titles, including video bingo and video poker, set to be released by Spearhead Studios in 2021.