Joe Hand Promotions, a live content provider for public viewing venues, and Barstool Sports have teamed up with UPshow, an in-venue entertainment and marketing platform that creates interactive digital TV networks, to bring Rough N’ Rowdy, Barstool Sports’ amateur boxing experience, to sports bars and restaurants across the United States.
Fighting fans from all around the country will be able to witness 20 back-to-back fights featuring Barstool Sports stars like Dave “El Pres” Portnoy, Dan Katz, and former NFL great Pacman Jones thanks to the partnership.
President of Joe Hand Promotions, Joe Hand Jr. said: “We’re very excited to make Rough N’ Rowdy events available on UPshow’s platform. It has allowed us to increase the availability of Rough N’ Rowdy events to commercial venues across the country while providing our customers a convenient, plug-and-play method to live stream the event. It’s a win-win for everyone involved.”
Customers will be able to enjoy a fully integrated, digital sports experience that includes amateur combat, live sports betting, trivia, and more, all accessible on their mobile devices, thanks to the agreement.
UPshow’s CEO, Adam Hirsen, said: “We are very excited to continue our partnership with Joe Hand Promotions and to begin a new partnership with Barstool Sports to deliver this incredible, action-packed event to venues from coast to coast.
New and exciting sports events in-venue
“UPshow is dedicated to providing new and exciting sports events in-venue to fans across the country, so this partnership is a wonderful fit.”
Dave Portnoy, the founder of Barstool Sports, added: “Rough N’ Rowdy is the funniest, most action packed three hours you’ll ever have. I guarantee at some point you’ll have tears in your eyes laughing because you will have never seen anything like it.”