Joe Asher, a “seasoned gaming industry executive,” has been named president of sport betting at International Game Technology, beginning Friday 1 October.
Asher will report to Enrico Drago, IGT’s CEO of digital and betting, and will be responsible for overseeing the IGT PlaySports sports betting business’s continued expansion in North American markets.
“The PlaySports sports betting solution is among the most widely used in the US, powering approximately 50 US sportsbooks for 20 customers across 18 states,” noted Drago.
“We expect continued growth in our PlaySports business, and Joe Asher’s knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success.”
Asher joins the company after most recently serving as the CEO of William Hill US, a post he held from the company’s inception until it was sold to Caesars Entertainment for £2.2 billion.
When William Hill acquired Brandywine Bookmaking, a company Asher founded as a start-up in 2008, he became a partner.
“I’m really excited to join Enrico Drago and the IGT PlaySports team to help this business reach new heights for our customers and our shareholders,” commented Asher.
“This is a unique moment in the North American gaming industry as sports betting is expanding rapidly and opportunities abound. I have some background working in partnership with PlaySports and I look forward to working with our team to further enhance our technology and trading capabilities to serve our existing and future customers.”
Asher was just named as one of five new members to be inducted into the Sports Betting Hall of Fame during a special ceremony on December 1, 2021, at the MetLife Stadium, as part of the SBC Summit North America conference and trade fair.
Yolanda Acua, a former MGM Resorts director of administration, Johnny Avello, a DraftKings director of race and sportsbook operations, Joe Brennan Jr, a former IMEGA chair, and Jimmy Vaccaro, a Las Vegas bookmaker/sports marketing director at the South Point Hotel and Casino, will join him.