JBO has signed a new sponsorship deal with Serie A club Bologna FC, to strengthen its European footprint, and which will see the company appointed Asia’s local betting partner for the club.
The portfolio of the operator already includes title sponsorship of the Dota 2 esports estate, the JBO Asian Masters League, enabling JBO to gain a foothold in Italy with this new acquisition of Bologna.
In a statement released by JBO at a signing ceremony it stated: “We are thrilled to be partnering with Bologna. Today’s announcement marks an important milestone for JBO. This is a rare opportunity as Bologna is one of the well-known football clubs in the world.
“We see our partnership with Bologna as an opportunity to connect with football fans across the world and it fits in perfectly with our own rapidly expanding global network. The most important thing for us is to bring new experiences to our fans who have always been very supportive towards us. We look forward to working with Bologna during an exciting season of football.”
Extended details of the relationship, such as contract length and financial information, are yet to be published, although one such detail that has been made public is that the sponsorship will be effective immediately, covering the remainder of the 2019/20 Series A season.
Christoph Winterling, Marketing and Commercial Director at Bologna Football Club, discussed the partnership: “We are delighted to announce JBO as our new Asian betting partner and look forward to a successful collaboration. This agreement is our first international partnership outside of Italy and demonstrates the continued growth of our club on a global level as well as the interest shown in one of the most historical Italian football clubs.
“Moreover we are happy that JBO will be first partner of ours in Asia to benefit from our brand new virtual advertising technology. It is an excellent opportunity for the club to develop this exciting space that is creating new partnership opportunities.”
The degree to which the sponsorship will be promoted around the Italian club is both minimal and as yet uncertain due to Italy’s media-wide ban on gambling advertisements.
As far as the football club is concerned, this alliance sees them following in the footsteps of the reigning Juventus Series A champions moving into the Asian markets.