Former Premier League ace Dimitar Berbatov has been chosen by Asian operator Just Bet Online (JBO) as the company’s first ever brand ambassador while undergoing a rebrand.
Over the past 12 months, JBO has continued to grow its service to football fans around the world, introducing a growth strategy to extend its global reach into more developing markets and empowering the mantra of the operator to ‘engage, educate and entertain.’
RB88 to relaunch as JBO
The former professional footballer signed a two-year agreement with RB88 in November to become the current ambassador for the casino operator. Berbatov will be at the forefront of a rebrand under the terms of his new position, which will see RB88 relaunch as JBO, featuring in a series of dedicated promotions and activations created by the operator of esports and sportsbooks.
Exclusive insight and analysis
A JBO spokesperson said: “We’re thrilled to have Dimitar Berbatov continuing his services as JBO’s breakthrough brand ambassador,” a JBO spokesperson said. “Dimitar was always a natural entertainer on the field, and both he and JBO look to achieve our goals in the most creative and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the brightest minds in football.
“JBO intends to harness this breakout international partnership to drive awareness and participation around our brand values across both mature and developing Asian territories. We’re constantly looking for original ways to engage with our customers across digital channels and betting verticals.
“Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, and allows us to raise the game for fan experiences and social traction.”
According to a joint release, the 40-year-engaging appeal and timeless track-record of on-field ingenuity matches perfectly with JBO’s own inventive brand values and connects instantly with football fan bases worldwide.’
All-time Bulgarian leading goal scorer Berbatov commented: “I am happy to continue my services with JBO in Asia.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my trademark style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”
JBO has already formed partnerships with Ligue 1 side Olympique de Marseille and previously collaborated with Serie A club Bologna FC. At the JBO Asian Masters League, the Asian brand secured the title sponsorship of the Dota 2 eSports event and recently partnered with VICI Gaming, the Chinese esports organisation.