Jason McAteer, a former Liverpool and Republic of Ireland footballer, has come on as a brand ambassador for LV Bet, an online casino and sports betting provider based in the United Kingdom and Ireland.
The partnership will primarily focus on the operator’s social media channels, with a “wide range” of activations planned for next year.
This ambassador engagement is part of LV Bet’s plan to grow throughout the aforementioned regions, according to the company, which operates across Europe and has a variety of sponsorships.
LV Bet’s CCO, Marcin Jablonski said: “Jason is a valuable addition to the LV Bet team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years.
“Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international.
“Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership. Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness.”
Expert insight and match previews
Beginning with UEFA Euro 2020 and continuing throughout the 2021-22 season, McAteer, who represented Ireland at the 1994 and 2002 FIFA World Cups and won 52 caps for his nation, will provide expert insight and match previews exclusively via LV Bet’s social channels.
Through a series of interviews on the bookmaker’s blog and social media, he will also share memories from his more than 400 career appearances for clubs such as Liverpool, Bolton Wanderers, and Sunderland.
McAteer went on to say: “This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV Bet during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating.
“It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season.”