Jalen Rose, a Michigan basketball legend and commentator, was named a celebrity brand ambassador by BetMGM this week. He’ll star in future publicity promotions for the brand and take part in a number of fan activities.
Rose can interact with BetMGM consumers and MGM Resorts’ M life Rewards loyalty partners virtually and in person, as well as feature in BetMGM social media posts and on radio and television programmes around the country.
Defying industry expectations
Rose said: “The excitement around sports and the growth of sports betting, and BetMGM in particular, this year has been special to witness. I’m beyond excited to go from a spectator to a player joining the BetMGM team, continuing to defy industry expectations.”
Rose captivated the country as one of “The Fab Five,” one of college basketball’s most popular players, and BetMGM’s January launch of mobile sports betting and igaming set records in Michigan. He played in the NBA for 13 years before becoming a well-known multi-media figure who is respected as one of the industry’s hardest-working commentators and columnists.
BetMGM’s Chief Revenue Officer, Matt Prevost, said: “Jalen Rose is an All-Star addition to the BetMGM team. The impact he has had on the game of basketball is surpassed only by the exceptional analysis he provides fans daily. We anticipate a great relationship and look forward to the initiatives we’ll pursue together.”