This week, Jada Gaming, a data and analytics AI specialist, announced a three-year agreement with prominent Latin American gaming site Betmotion.
Betmotion will combine the entire Jada Brain platform with its range of custom igaming modules, all of which are geared to improve user experiences. Jada’s data and analytics skills will help Betmotion increase its visibility and forecasting capabilities ahead of a busy summer of sports.
Jada will also supply Betmotion with a full data warehouse, machine learning features, and data visualisation as part of the deal. The Affiliate Engine will optimise growth methods, while the Responsible Gaming and Bonus Abuse modules will build on Betmotion’s dedication to create safe and engaging online experiences.
Alberto Alfieri, co-founder of Jada Gaming, said: “We’re delighted to have signed Betmotion as a client. Having a market leader in South America select us for their platform for data and analytics solidifies our position as a top choice for igaming companies.
“When speaking to the team at Betmotion, it was clear they understood the offering and we were very impressed by the vision they had with both their own ambitions and how they intend to use the product. Having them as a client can only serve to further strengthen our offering.”
Taking services to the next level
COO of Betmotion.com Luis Traversa said: “Betmotion is always looking to enhance its offering to maintain our strong market position and Jada’s solution takes our service to the next level. Jada’s wealth of experience and focus on the igaming sphere, as well as the comprehensive range of modules offered made it a clear choice. The partnership will allow us to drive growth while simultaneously providing our players with personalised experiences.”