This Friday, Jacobs Entertainment Inc, which operates in Colorado, Nevada, and Louisiana in collaboration with SuperBook Sports, will host a grand opening event for The SuperBook at the Lodge Casino in Black Hawk, Colorado.
The opening of this classic style sports book in Colorado will be the first retail establishment outside of Las Vegas to use the SuperBook name.
This roughly 7,000 square foot sports book, located on the second level of the Lodge Casino, has 28 TV screens. Customers can place bets at one of three betting windows, one of the kiosks situated across the casino floor, or while watching the game on the SuperBook Sports app.
Jay Kornegay, a Colorado native and one of the most respected and successful operators in the sports betting industry, heads up the SuperBook Sports team.
JJ Garcia, Vice President of Operations for The Lodge & Gilpin Casinos said: “Having Jay Kornegay lead this exciting opportunity, along with his reputable team, we have no doubt that Colorado fans are sure to appreciate the knowledge and experience they bring to the market.”
Kornegay commented: “We could not be more excited for the grand opening of The SuperBook at the Lodge Casino. It is a perfect fit for our initial expansion outside Las Vegas. We will continue to focus on what sets us apart: better odds, favorable pricing and an extensive wagering menu. Having a partner with the stellar reputation and well-known brand of The Lodge will only make us that much better.”
Several events will take place on the day of the opening, according to Kristin Mackey, SuperBook Sports’ Head of Marketing. “We look forward to creating an experience not only on the day of the opening, but every day, where both the most sophisticated players along with novice sports bettors feel like they can sit back and enjoy the game. We are creating an atmosphere that is grounded in the traditional sports book experience.”