IWG Launches Content Suite With Georgia Lottery

Since launching its suite of content with the Georgia Lottery Corporation, IWG has added additional strength to its place in the North American instant win games market.

In strengthening its relationship through the new agreement, the Georgia Lottery is increasing the presence of IWG in the North American lottery industry with its games now live with ALC, BCLC, Loto-Québec, Michigan Lottery and Pennsylvania Lottery.

After incorporation via the IGT network, the top-performing games of the IWG have gone live with the state lottery to give players a new gaming experience.

Rhydian Fisher, CEO of IWG noted: “Partnering with one of the biggest lotteries in North America is a fantastic move for us and further demonstrates our position as a premium provider of instant win games.

“Players across the state will now have access to a wide range of fun and entertaining games, featuring a mix of themes and mechanics that will appeal to a wide target audience.

“We’re looking forward to working alongside our latest lottery, driving greater online revenues alongside their existing and successful retail operations, as well as helping raise funds for good causes.”

With the latest edition of IWG’s flagship game Super Cash Buster, which is now available in portrait mode, Georgia Lottery has also become one of the first to play.

In addition, the organisation is to periodically deliver a variety of new releases as the Lottery seeks to expand its online programme by attracting new players and retaining them.

Gretchen Corbin, president and CEO of the Georgia Lottery Corporation, commented: “Integrating IWG’s games is an important step in our goal to diversify our online product portfolio with exciting new content.

“They have a strong reputation for delivering innovative instant win games to the North American lottery market and we are excited to partner with them. We look forward to introducing more IWG games in the future.”