IWG Deepen US Footprint With New Hampshire Lottery

With the New Hampshire Lottery, IWG has deepened its US footprint, beginning with a regional title that incorporates the company’s cash expander mechanic.

Going live on the NeoPollard-provided iLottery platform of New Hampshire Lottery following a competitive RFP phase, the e-instant game manufacturer plans to sell their full collection of games in The Granite State.

IWG CEO Rhydian Fisher said of the partnership: “It’s so important that we work closely with the New Hampshire Lottery to optimise the games for its market, and New Hampshire Cash Expander is a perfect example of that. The New Hampshire Lottery did a tremendous job of allowing us to leverage the game’s previous success, while making it its own and customised for its players.”

New Hampshire Cash Expander, developed specifically for regional matches, is based on the core IWG “match three cluster” system, which rewards prizes when three of the same blocks are paired together.

Clustered blocks burst and the board fills with additional blocks, possibly producing additional wins. Players who discover three New Hampshire state symbols of gold, silver or bronze will turn on the related expanding bonus game for an exciting, guaranteed win.

The launch marks the third case, following previous customised iterations in Michigan and Pennsylvania, of a localised variant of the game appearing on the US iLottery Market.

New Hampshire Lottery executive director Charlie McIntyre added: “One of the many qualities that IWG brings to the table is offering custom content specifically for lotteries.

“New Hampshire Cash Expander is our first localised game for players here in the Granite State, and we know it will be hugely popular. We’re excited to be launching additional content from IWG for years to come.”

IWG ‘s games are said to be a key factor driving further education revenues in New Hampshire, with iLottery sales currently rising by over 130 percent year-over-year. More than 73,000 players have registered for accounts as NH iLottery approaches its second anniversary.