iSoftBet Reveal ‘Serious Fun’ Mantra

A emphasis on respect, enthusiasm and curiosity, based around a new ‘Serious Fun’ mantra, will become the key pillars of the expansion of iSoftBet over the rest of the year and beyond.

This comes as the supplier and aggregator of online casino content releases a revised brand manifesto, complete with a vision of delivering “amazing gaming experiences.”

“Inspire, innovate and entertain.”

Alongside this vow, as iSoftBet places its people, partners and players at the heart of development, the group documents a mission to deliver products that “inspire, innovate and entertain.”

The latest roll-out of the strategy is in line with the recent upward trajectory of the company, driven by the incorporation of intellectual property, proprietary mechanics and platform characteristics throughout the development process.

This, iSoftBet says, has resulted in large-scale changes across all business sectors, including comprehensive recruiting across 2020, with its latest hires expanding its senior management team with a new chief marketing officer, HR head, chief technology officer, and business development head.

New brand identity and mantra

Nir Elbaz, iSoftBet’s CEO, stated: “Our new brand identity and mantra of ‘Serious Fun’ reflects our company ethos of a relentless drive to ensure we deliver our partners and our people with fun experiences in a professional way.’

“We have an outstanding company culture at iSoftBet and have taken this opportunity to further strengthen our approach and market positioning to ensure continued success, growth and sustainability.”

With its game aggregation platform being expanded to include more than 8,000 games from 70 global studios, iSoftBet is currently operating in 19 controlled markets around the globe.