iSoftBet Plans Expansion Ahead Of 2021

Online and mobile casino content and software provider iSoftBet is planning for a period of substantial expansion, having strengthened its ranks ahead of a strategic growth expected in 2021.

The recent expansion of the company’s senior management team saw the addition of a new Chief Marketing Officer and HR Manager, with recruitments occurring months after the group recruited a Chief Technical Officer and Manager of Product Officer.

As a result, Virginie Luce, former Microsoft and Vodafone marketing and communications executive, joined the company as CMO, while Anne Muscat Scerri, former Betsson HR business associate, was accepted as human resources director.

Nir Elbaz, iSoftBet CEO, declared: “Our new hires and recruitment strategy are testament to iSoftBet’s commitment to the igaming industry in delivering innovative and compelling products and services, not only to serve our partners but also to entertain consumers.

“We can only achieve this by having the best people onboard, throughout the entire organisation, and I’m delighted with the talented individuals we have welcomed in the last few months. This will further strengthen the business and enable us to achieve even greater things in 2021.”

Earlier this year, iSoftBet started reshaping its management team with Andrew Bonnici, former Betsson head of data science and BI, promoted to CPO in April, and technology transformation specialist Neal Garman, formerly Helios Towers and MoneySuperMarket, joining in June as CTO.