The Hellenic Gaming Commission has granted iSoftBet a licence to provide its content and GAP aggregation platform to regulated operators in the newly regulated Greek market.
Starting this summer, the A2 Greek licence will allow iSoftBet to deliver both proprietary and third-party content to Greek licenced operators via its GAP platform, including Betsson, Stoiximan, Interwetten, and Entain.
Huge growth potential
iSoftBet’s chief commercial officer, Federica Faggiano, stated: “We continue to lead the way in compliance excellence, and I’m delighted we will soon be able to offer all our market-leading products in Greece, a market that has huge growth potential.
“Securing licences in emerging markets such as Greece will enable us to do what we do best; offer leading operators the full spectrum of our high-quality proprietary and third-party content, and both launch and accelerate their local brand presence with maximum speed and efficiency via our proven GAP platform and innovative player engagement tools.”
With the upcoming Greek opening, iSoftBet will be active in 20 regulated markets, with its compliance team at the forefront of managing a slew of changes to existing legislation, including finalising certification in multiple countries in the last two years, including Sweden, Switzerland, Malta, and Colombia.
Continued improvement to compliance
Mark Halstead, iSoftBet’s Compliance Manager said: “We are very proud to be awarded our Greek license and will look to continue improving our compliance programme further with new and upcoming marketing requirements for our games as these are announced.
“This is another landmark moment for the business showing how ahead of the curve we are in entering the latest regulated and regulating markets with the biggest brands. We’re looking forward to launching and showcasing our content and platform power in Greece.”
This arrangement follows iSoftBet’s announcement last week of a cooperation with Skywind Group, which will see the latter’s content added to the group’s aggregation platform.