iSoftBet Expands Scope Across Key Jurisdictions With OlyBet Partnership

After partnering with sports betting and igaming operator OlyBet, online casino content provider and aggregator iSoftBet has expanded its scope across three key jurisdictions.

OlyBet will gain access to iSoftBet’s entire portfolio of proprietary slot content across several emerging controlled markets, including Estonia, Latvia, and Lithuania, as part of the distribution agreement.

This will allow the operator to sell a variety of iSoftBet slots to its customers, including top-performing titles such as Aztec Gold Extra Gold Megaways, Mighty Stallion Hold & Win, and Gold Digger.

Since its launch, the supplier claims that its Aztec Gold Extra Gold Megaways game has made 25 percent more bets than its original record-breaking game across all licensees.

Suite of player interaction tools

iSoftBet will also provide OlyBet with its suite of player interaction tools, led by iNgame, which is designed to improve player retention and lifetime value through a series of items such as real-time leader boards.

Federica Faggiano, chief commercial officer at iSoftBet said: “OlyBet is recognised as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia and Lithuania.

“We are constantly striving to grow our regulated market presence, therefore extending our reach in these key strategic jurisdictions will give even more players the opportunity to enjoy our compelling content.”