Interwetten, a gaming and betting operator, reaffirmed its commitment to the Nigerian market following its entry earlier this year, naming Yakubu Ayegbeni, ex-Everton and Nigeria forward as brand ambassador.
Lauded as “the first time in its history Interwetten will partner with an official ambassador on this large scale,” it follows the company’s initial market changes in March following the National Lottery Regulatory Commission’s licencing approval.
Yakubu, which boasts a record of 95 goals in 252 Premier League games, is to be incorporated into all promotional activities as Interwetten aims to demonstrate a ‘commitment to Nigeria as a major for the the company.’
Yakubu commented: “When choosing my partners, it is really important to me that the chemistry is right and that was immediately obvious after the first talks.
“Interwetten has been a reliable and serious partner in sports for decades, in countries all over Europe. It will be a very exciting partnership and homecoming for me too!”
Besides being featured in countrywide major print and online advertisements, special appearances will be performed and a ‘Yakubu Tip’ feature will be prominent on social media and every week via interwetten.ng. The two groups also will be active in local social initiatives.
Interwetten board spokesperson Dominik Beier commented: “We are very happy that with Yak we can embrace great things. The passion for football is enormous in Nigeria, footballers are idols. It was therefore clear to us that, for the first time in the history of the company, we would be looking to partner with a former Nigerian professional footballer as our official ambassador.
“In Yakubu we feel we have found that perfect partner and look forward to experiencing the excellence of Nigerian football fans for ourselves. We want to ensure that our customers in Nigeria receive the highest quality product, so we were also looking for someone who had set an example of this during his career. We are just at the beginning of a long journey in Nigeria, now it really starts.”