Gaming producer Interblock has entered into a new global alliance for the sale of digital table games and gaming stadiums with Playboy Enterprises.
As a result of the collaboration Interblock is manufacturing and selling digital table games using the iconic intellectual property and imagery of Playboy, as well as developing new uniquely produced gaming properties of Playboy.
In addition, the newly announced deal also grants the company exclusive global rights to distribute branded Playboy electronic table games and related gaming stadiums in licensed casino venues.
John Connelly, CEO of Interblock Gaming said of the agreement: “Interblock has a history of providing global gaming entertainment. We are proud to partner with a brand which has been associated with casino providers for over two decades, Playboy.With this partnership, we aim to provide players the very best wagering experience in the world.”
Interblock states that “some of the most advanced technology in the industry” will feature its EGT supplied under the terms of the link-up, and the iconic assets of the Playboy brand, including Playboy Bunnies as dealers.
Playboy designed gaming stadiums and arenas created should also be able to be equipped with automated generators, audio, dealer assist and/or live table dealers.
The launch allows operators to allow multiple games to be activated simultaneously, as the company goes on to say that it will “combine the latest trends in gaming, interactivity, and entertainment to create a revolutionary wagering experience with the Playboy brand for consumers worldwide”.
Valerie Golson, SVP of gaming and hospitality at Playboy Enterprises, added: “Our partnership with Interblock will complement and grow our Playboy gaming footprint around the world. We look forward to working with the Interblock team to create one of the most unique and fun gaming experiences to date.”
The company announced earlier this month that its ‘ Universal Cabinet ‘ ranked as the top 20 most groundbreaking gaming technology products for 2019 for Casino Journal.