The Colorado Division of Gaming has granted a license to performance marketing and analytics platform provider Intelitics, allowing it to work for the first time with licensed sportsbook operators in the state.
In New Jersey and Pennsylvania, the company already holds licenses, with Colorado the third and more places to follow in the coming months.
Unlock hidden revenue and increase ROI
Intellitics offers a single platform to online sportsbook and casino operators that allows them to track, evaluate and expand all web and mobile acquisition collaborations and promotions through access to real-time data, which in turn allows them to unlock hidden revenue and increase ROI.
The company is now looking to work with licensed online sportsbook operators in the state, armed with its Colorado license, to help them unlock the greatest value from their marketing activities.
Allan Stone, CEO, said: “We are delighted to have secured a license from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.
“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had, but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.
“Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.”
Expenditures and outcomes
The real-time data center of Intellitics keeps media consumers, analysts and executives on the same page about expenditures and outcomes. In order to discover what operation produces the best results, operators may use one set of metrics to “slice and dice” media efficiency.
In cross-channel engagement and the customer journey, strong, streamlined reports offer maximum visibility. A holistic view of costs versus player value means that operators can quickly recognise the most important media outlets that enhance modeling of revenue distribution and inform investment in the media.
The independent igaming-specific ad network, controlled and managed by the Intellitics team, CasinoAffiliatePrograms, delivered more than $70 million in net game revenue through 150,000+ new depositing customers.