Instant Win Gaming, a supplier to North American lotteries for instant winning games, has formally confirmed it will launch its portfolio of instant winning games with the Kentucky Lottery.
Starting through the website of the lottery, the deal will see the Kentucky Lottery incorporate the content portfolio of the IWG with the collaboration through its online lottery platform, also seeing the flagship title of the IWG, Super Cash Buster, first available in portrait mode, designed for mobile use.
Kentucky Lottery’s acting President and CEO, Marty Gibbs, said: “We’re excited by the continued adoption of our online Lottery games among Kentuckians. This partnership with IWG will enable us to increase the variety of games available to meet the expectations of all our players, as we plan to introduce even more new games from IWG to our players in the coming months.”
With its new live games with ALC, BCLC, Georgia Lottery, Loto-Québec, Michigan Lottery, and Pennsylvania Lottery, this latest collaboration is further expanding IWG’s North American lottery partners network.
Believing the collaboration would provide an enhanced instant winning gaming experience for Bluegrass State players, IWG CEO Rhydian Fisher concluded:
“Partnering with Kentucky Lottery is an important move for us and we’re delighted to be offering our games to its ever-growing player base.
“Our industry-leading design and development teams create the most innovative games within the instant win sector and will allow Kentucky Lottery players to enjoy a fun, new gaming experience. We’re very hopeful our portfolio will deliver yet more funds for college scholarships and grant programs across Kentucky.”