Online gambling content provider Inspired Entertainment Inc. revealed this week that a number of its Virtual Sports titles has gone live with major gambling operator bet365 in New Jersey.
Bet365 is the first operator to introduce Virtual Sports content from Inspired within a sports betting environment, Inspired said in a press release on their official website.
Since 2018 when the provider launched its service in the Garden State for the first time, a number of New Jersey-licensed operators have added Inspired’s Virtual Sports through wallet integration. Inspired acknowledged that the introduction of bet365 marked a move to “more traditional integration to augment the expansion of live sports betting” and a significant change in how the business distributes its bid.
Popular influenced titles such as V-Play Soccer, Football, Stock Car Racing, and Horse Racing can now be found on the New Jersey bet365 website. In the summer of 2019, the casino company joined the New Jersey sports betting industry after an agreement with Hard Rock Hotel & Casino Atlantic City which had previously been written.
And bet365 customers are set to deliver Virtual Sports content every day of the week with coverage including more than 4,800 events per day as part of their content supply deal with Inspired. The launch of Inspired’s Football product’s multiple channels follows the successful roll-out of V-Play Football to the global website bet365.
Inspired revealed in a separate announcement that it has also penned a content supply deal with 888 Holdings online gambling group. Under the terms of the agreement a selection of Inspired-developed casino content will be launched by 888 online casino brand 888casino.
888casino will have access to interactive games, virtual games, sports, lotery products and online casino games, including hit titles such as Centurion FreeSpins, Super Hot Fruits and Irish Book.
News on the recent partnership between 888casino and Inspired comes soon after the gambling operator debuted their new Orbit platform. After the platform was launched, the operator has been looking to team up with some of the industry’s leading content providers and boost their offering.
Commenting on their agreement with Inspired, 888 SVP of B2C Guy Cohen said the company is an “industry leading authority in multiple regulated markets and adds considerable value to 888casino players around the world.” Inspired VP of Interactive Games Claire Osbourne added that they are excited to be releasing their titles across 888 casinos
Inspired VP of Interactive Games Claire Osbourne added that they are pleased to launch their titles across 888 casinos and that while their games are already extremely popular in Europe, the deal with 888 will help them build their North American presence as growth in North America is “a key priority for Inspired and working with 888 in New Jersey and beyond”