A new collaboration with GVC Holdings has been entered into by Inspired Entertainment to deliver its virtual goods across ten of GVC’s online brands.
The virtual sports content will be merged with content streamed using Inspired’s cloud technology into GVC ‘s proprietary sportsbook technology.
Brooks Pierce, President and Chief Operating Officer of Inspired said: “We have had a long and beneficial relationship with GVC and we are looking forward to expanding it.
“GVC has some of Europe’s leading online gaming brands, including bwin, which is synonymous with online sports betting, and we are thrilled to add these brands to our portfolio of Virtual Sports customers.”
Six virtual channels were launched on GVC websites by Inspired, including soccer, the new V-Play NFLA Legends Football and V-Play Basketball.
Raja B-Sheikh, Sports Product Director of GVC added: “We are delighted to offer Inspired’s high-performing Virtual Sports across our vast array of Sports brands on the GVC platform.
“In these challenging times and given the significant impact on the global sporting calendar during the last four months; Virtual Sports content has demonstrated its potency and has an exciting future role to play in Sportsbook.
“Inspired’s Virtuals give us ultra-realistic, fast-paced action with a multitude of bet types to complement our existing offering. We look forward to working closely with the Inspired team to continue progressing the product across our online channels.”