Indiana Pacers of NBA and PointsBet, a global sportsbook operator, have inked a new multi-year partnership, making PointsBet the team’s official sports gaming partner.
Under the agreement’s auspices, PointsBet branding will be displayed alongside what’s known as the “apron,” the out-of-bound space between the baseline and the bench. This represents the first time the space is occupied by a sports betting operator.
Additionally, PointsBet signage will be displayed prominently throughout the Fieldhouse, including on telephone charging stations and along the scorer table. It will also have a presence on digital platforms for the Pacers.
Rick Fuson, Pacers Sports & Entertainment president and COO said: “This corporate partnership with PointsBet represents a real win for both companies. We look forward to welcoming them in as a very visible brand at the Fieldhouse and through our various channels.”
Johnny Aitken, PointsBet USA CEO, said: “PointsBet was thrilled to unveil the fastest sports betting app in Indiana earlier this year, powered by our best-in-market proprietary technology, premium brand mentality, and clear points of difference via our product features that bettors can’t get elsewhere.
“Indiana represents a massive opportunity for PointsBet, and we will take a heavily localized approach to ensure we are delivering the best overall customer experience Indiana sports fans and bettors are seeking.
“We are very excited to bolster our presence within the Hoosier State and surrounding areas, as well as to Indiana Pacers fans around the globe via this unique partnership, working collaboratively with a first-class organisation to enhance the NBA fan experience and excitement created within venue or watching at home.”
To further mark the alliance, the two companies will be giving a special sign-up deal to new PointsBet Indiana clients. New users will join the “PACERS” code and will earn $100 in free bets when they just deposit and bet $20. PointsBet and the Pacers will continue to provide market-leading offers including promotions, boosters, and more to new and existing customers.
PointsBet and the National Basketball Association (NBA) announced a deal earlier this year to make PointsBet an NBA Sanctioned Sports Betting Operator, marking the company’s first collaboration with a professional sports league in the United States.
Earlier this year, PointsBet announced a deal to become an Authorized Sports Betting Operator of the NBA.https://t.co/Mo3W4nvW9j
— PointsBet Sportsbook (@PointsBetUSA) August 5, 2020