As a performance marketing consultant, the Score engaged digital marketing agency Incubeta to provide performance marketing support for its mobile sportsbook, the Score Bet, through the Google operation of the Score.
Extensive digital marketing experience
VP of Content & Marketing at theScore, Aubrey Levy said: “We’re excited to work with Incubeta, a company that has extensive digital marketing experience within the betting and gaming industry.
“theScore Bet is rapidly growing and we look forward to working with and leveraging Incubeta’s performance marketing expertise in reaching new users for our mobile betting app.”
Confirmed Google Marketing Platform Partner
Incubeta works closely with the real money gaming team of the search engine in building, managing and implementing campaigns for sports betting operators across the US and Europe as a confirmed Google Marketing Platform Partner.
The experience of the marketing agency in this field will be used to further push the expanding business of Score Bet.
Charlie Rowe, Head of Industry at Incubeta-igaming, added: “We’re thrilled to be working with theScore, one of America’s elite sports media and betting organisations. Their mobile sportsbook, theScore Bet, provides a unique take on sports betting that we’re proud to help market out to sports fans.
“For more than 16 years Incubeta has been building technology which helps businesses maximise their performance channels. I’m looking forward to working with the team at theScore, helping them capitalize on the large opportunity ahead as they continue to expand.”
Earlier this month, theScore’s Founder and CEO, John Levy, cited a “stellar start” to the new fiscal year for the company following improvements in handle and media revenue.