Incentive Games Confirm NewPlay Collaboration

Incentive Games has confirmed a new collaboration with the company NewPlay, based in the UK.

NewPlay is an investment company specialised in providing consumers with services for mobile entertainment, gaming and media content in emerging markets with a emphasis on East and West Africa.

As per the contract, Incentive will offer two of Newplay’s operator brands in Kenya and Ghana, Playabet and Betyetu respectively, their virtual football wagering game.

The virtuals game is optimised for low-spec smartphones, meaning customers can use it in developing markets where there is lower technological penetration. This also provides constant wagering incentives while the live sports are stopped.

John Gordon, chief executive of Incentive Games, said: “Playabet is an exciting up-and-coming brand in Africa, and we look forward to launching with their respected and recognisable Betyetu brand in Ghana in near future, therefore we are really excited to be working with them to launch our virtuals game in Kenya and Ghana.

“We also look forward to expanding our product offering in the near future when the sporting world resumes competition. Until then, we are excited to support NewPlay Group’s activity as it continues to be a market leader in the African iGaming industry.”

NewPlay Group CEO Conor O’Donovan said his company recognises the technology and market constraints in African jurisdictions, which had taken “significant research” to find an acceptable virtuals partner.

“We were attracted to Incentive, as they have achieved the balance in delivering a compelling UX while remaining light and accessible on low-end devices. We are delighted to be partnering with Incentive, going live with Playabet in Kenya initially followed by Ghana with view to expanding this relationship into other territories in 2020/2021,” he said.