Incentive Games, based in Edinburgh, has established a collaboration with Intelligent Gaming to design and create a portfolio of exclusive games targeted at the South African market.
Built to strike a chord with players who are not normally attracted to traditional casino games, the pair asserts an objective of helping operators drive additional revenue, especially in regions where live sports are limited.
Incentive Games CEO John Gordon said of the company’s new relationship: “We are thrilled to have entered this partnership with Intelligent Gaming and to be developing a portfolio of games for its operator partners serving players in the thriving South African market.
“Our games have an unrivalled record when it comes to player acquisition and retention and we believe they will prove to be just as effective for Intelligent Gaming and its operator partners. This will undoubtedly be a long and successful partnership for all involved.”
Games will be built on the proprietary technology platform of Incentive Games and will then be made available to operating partners of Intelligent Games, including Supabets.
Incentive Games will partner with Intelligent Gaming to develop 12 pay-to – play titles, including predictor and fantasy style games, targeted to suit the needs of players in markets across the country.
At Intelligent Gaming, Glenn Marcus added: “We go to great lengths to provide our operators partners with the best content available and by partnering with Incentive Games we can deliver exclusive content that has been tailored to meet player needs across South Africa.
“Incentive Games is renowned for developing quality games that engage players in markets such as South Africa and we look forward to working closely with the team to create a portfolio of quality titles that will allow our partners to stand out from their rivals.”