IMG ARENA, the sports betting service and content hub, has agreed to offer it’s streaming services to the Turkish operator Misli.com following the duo’s inked partnership.
Misli, approved by Spor Toto Teşkilat Başkanlığı, is one of a small number of regulated online sports betting operators in Turkey.
Under the terms of the new agreement, while making a bet covering a variety of tier one football , basketball and world sports, Misli’s customers will be able to access events from IMG ARENA’s portfolio of live sports.
Andrew Corser, IMG ARENA’s Commercial Director, commented: “We are delighted to partner with Misli.com, one of Turkey’s leading and longest-established sports betting licensees.
“The deal allows Turkish players to safely and significantly improve their betting experience by increasing access to engaging, official content and watching more of the sports live that they are betting on.”
In addition to the domestic and foreign sports markets, including football and basketball, the addition of IMG ARENA would supplement Misli ‘s existing offering of national betting pools.
Burak Simsek, Misli.com ‘s CEO, added: “Integrating live streaming services from IMG ARENA will help take our online sports betting offering to the next level. IMG ARENA has a world-class portfolio of sporting rights and their properties are proven to drive the acquisition and retention of customers.”
IMG ARENA seals streaming partnerships with https://t.co/mlj5OcNEuq
The partnership will allow @mislicom’s customers to stream events from IMG ARENA’s portfolio of live sport when placing a bet.
— IMGARENA (@IMGArena) October 13, 2020