IMG ARENA, a leading sports betting provider and information platform, has signed a long-term, live betting online agreement with World Table Tennis (WTT) around the world.
The contract offers access to content for sports betting players through all WTT events, including the prestigious World Table Tennis Championships.
WTT will introduce the latest WTT Series in January 2021, a fully revamped series designed to fundamentally improve the sport and increase the fan interaction. IMG ARENA ‘s latest agreement includes all stages of the retrofitted WTT event structure: Grand Smashes, WTT Cup Finals, WTT Champions Series and WTT Contenders Series.
IMG ARENA’s executive vice president and managing director Freddie Longe said: “This exciting new partnership with WTT is a longstanding agreement that truly incentivises both partners to build a world-class suite of products. Table tennis is at an exciting juncture in its history, and the plans to redefine the sport through WTT will provide sportsbooks with high quality and engaging year-round content.
“Operator feedback tells us table tennis is a property that has significant untapped potential and one which the industry feels will benefit from an improved sports betting solution. Our move into the sport will allow us to significantly enhance the betting interface and boost engagement amongst existing and new fans.”
Steve Dainton, ITTF CEO & WTT director, added: “Partnering with IMG ARENA to distribute our sports betting live streaming and betting data rights is an important strategic development for WTT. IMG ARENA has a strong track record of working with federations and international sports organisations to both protect and grow sports via their innovative products and solutions.
“We understand the benefits of a long-term relationship, and in IMG ARENA we have found a partner to future proof our sport for the next generation of fans.”
IMG ARENA, based in London, partners with more than 460 leading sportsbook operators worldwide, offering 24/7 live betting coverage and on-demand interactive sports betting experiences designed to evolve and encourage excitement by putting fans at the heart of the action. In 2019 56 million unique viewers around the globe watched over 175 million hours of IMG ARENA content. The clients of IMG ARENA include ATP, Fifa, European and PGA Golf Tours, FA Cup and Serie A.