IMG ARENA Seals World Snooker Tour Streaming Rights

An expansion to its live streaming rights deal with the World Snooker Tour (WST) has been added by IMG ARENA.

The extended contract builds on the new live streaming arrangement, which now includes a wider variety of Tour matches and tournaments.

IMG ARENA’s Executive Vice President and Managing Director, Freddie Longe, said: “This significant extension and expansion of our relationship with the World Snooker Tour demonstrates the commercial confidence on both sides and establishes a renewed platform for even greater success.

“With its global footprint and loyal fanbase, snooker is an essential part of the sports and sports betting ecosystems. We are delighted to increase the volume and quality of the content we offer to our sportsbook customers, which this deal makes possible.”

Following the first lockdown in the UK, Snooker was among the first sports to restart, making its comeback on 1 June 2020.

WST has retained its momentum with 20 events staged during the year, amid the continuing difficulties posed by the pandemic. Tournaments include up to 128 players playing with the ‘loyal audience’ of the sport closely accompanied by the action.

Barry Hearn, the WST Chairman, added: “We are delighted to extend our agreement with IMG ARENA. This is a perfect match between two businesses with a shared vision for the future for our sport and enthusiasm for creating new opportunities.

“We have worked with MG for many years on various aspects of our sport and we admire their professionalism and intelligence. Snooker continues to develop as an outstanding property and we have long-term ambitions for further international expansion.”