Industry information, analytics and content provider IMG Arena has partnered with UFC to launch the UFC Event Center, which is hoped to provide new live, in-round betting opportunities during UFC fights.
The official data stream from both the UFC Event Center and UFC will be made available through approved collaborations with sportsbooks and gaming operators, including the current stable of over 300 operators from IMG Arena.
Commenting on the launch, Freddie Longe, Executive Vice President and Managing Director of IMG ARENA said:
“The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers.
“Through this partnership with UFC, we have been able to develop official products that will help unlock significant value for both UFC and our global sports betting partners.”
The UFC Event Centre will also provide live stats, fighter data and ratings in addition to the live betting opportunities.
Over 50 positional and punching stats, instant bet settlement, fighter ratings, weight class and division information, 3D analysis of live UFC action and live event information will include additional features and markets for UFC events.
“The UFC Event Centre and its official data feed will be a game changer for how UFC fans engage with our events through sportsbooks and gaming operators,” said UFC President Dana White.
“We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight. Betting operators are also going to love this product because, unlike other sports, UFC has no off season. The action will be non-stop for fans and sportsbook operators.”