IMG ARENA Improves Basketball Offering With LBA Betting Rights

After securing the worldwide betting rights for Lega Società di Pallacanestro Serie A (LBA), sports betting service and content centre IMG ARENA has improved its basketball offering.

IMG ARENA will win the rights to all LBA events in a five-year arrangement, starting with the recent 50th anniversary of the prestigious Supercoppa won by A Armani Exchange Milano.

IMG ARENA’s Executive Vice President and Managing Director, Freddie Longe, said: “We are delighted to start our alliance with the LBA. Basketball has a broad geographical following that makes it one of the world’s most popular sports.

“We are committed to investing in elite leagues like the LBA as part of our promise to provide the highest quality content for our sportsbook customers.”

Under the deal, IMG ARENA will now become the official partner for LBA’s fast-track data , enabling it to expand business opportunities with sportsbook partners, while maintaining the confidentiality and delivery of the proprietary, licenced data.

LBA ‘s President, Umberto Gandini, added: “We take great pleasure in announcing the new partnership with IMG ARENA, who have a proven reputation of working with federations and leagues to both develop and protect sports via their innovative products and solutions.

“We understand the benefits of a long-term relationship and in IMG ARENA we have found a partner to help grow and future-proof our sport.”