IMG Arena and Mansion Group Combine To Deliver Virtual Sports Coverage

IMG Arena, the sports betting division of the IMG agency, has reached a “multi-year” agreement with the online betting business Mansion Group to produce virtual sports coverage through the former tie-up with Leap Gaming, the 3D games entertainment manufacturer.

The agreement takes effect immediately on the UK market and enables Mansion to offer virtual horse racing, trotting, cycling, greyhound racing, speedway and tennis on demand and scheduled.

Leap’s newly launched Instant Football, which mixes motion-capture animations with feedback and gambling choices, will also be accessible to Mansion clients.

The contract is based on the agreement reached last year by IMG and Leap Gaming, which introduced extra facilities to the current video streaming and information provided by IMG Arena across separate fields.

David Murphy, Head of Marketing at Mansion Group, which operates the companies MansionBet and MansionCasino, said: “Integrating Leap’s market-leading virtual sports portfolio with IMG Arena brings a package of sophisticated and entertaining content that perfectly complements the existing Mansion proposition.”

The US-based gambling products and facilities firm Scientific Games, became the first system to sign up for the fresh golf information and live streaming system for bookmakers from IMG Arena earlier this month. SG Digital, a Scientific Games subsidiary, will integrate the’ Golf Event Center’ of IMG Arena on its OpenSports package from January 2020.

IMG’s golf provider will provide comprehensive shot-by-shot information, video streaming, and PGA Tour and European Tour interactive match visualisations. IMG lately extended to include North America its ranking data distribution contract with the PGA Tour.