IGT has confirmed that its PlaySports platform will power Maverick Gaming’s three Colorado-based casinos for retail sports betting.
Through the multi-year partnership, via Play Maverick Sports, IGT will also deliver ‘interactive sports betting’ across the Centennial State.
Justin Beltram, Maverick Gaming Chief Operating Officer said: “IGT’s comprehensive PlaySports technology will enable Play Maverick Sports to engage new players and enhance our portfolio with exceptional sports-betting experiences at our casinos and throughout the state of Colorado.
“The turnkey nature of IGT’s PlaySports solution and its proven ability to deliver positive player experiences across channels were key drivers of our decision to choose IGT as our sports betting growth partner.
“Maverick Gaming cannot wait to extend the excitement of sports betting to our players and sports fans throughout Colorado.”
Maverick will also obtain IGT’s turnkey PlaySports solution, including its PlaySports self-service kiosks, which will be rolled out in Central City and Z Casino in Black Hawk via its Grand Z Casino and Johnny Z’s Casino.
Enrico Drago, IGT PlayDigital Senior Vice President added: “By leveraging the IGT PlaySports turnkey solution, Maverick Gaming is positioned to benefit from the entire PlaySports value chain and operate a top-quality, cross-channel sports betting program.
“IGT will apply the experience and expertise that we have gained through our leading B2B sports-betting operations in 15 US states to help fuel the success of Maverick Gaming’s Colorado sports betting enterprise.”