International Game Technology (IGT) has signed an agreement to supply its PlayBingo platform to Finnish state-owned gaming operator Veikkaus.
The four-year agreement, which includes the possibility for a two-year extension, was given following a procurement process seeing IGT substitute the earlier bingo technology supplier of the operator.
IGT will supply Veikkaus with a range of product versions such as bingo products for image and roulette, as well as branded content and customisable games. The arrangement will also provide ongoing marketing and product assistance.
“Based on our experience in WLA markets in Europe and North America, PlayBingo has proven to be a significant factor in player acquisition and player retention, while driving growth across our customers’ entire suite of digital product offerings,” Declan Harkin, senior vice president and chief operating officer of IGT’s International business unit, said.
“By adding the new PlayBingo platform to its programme, Veikkaus is once again demonstrating its position as one of the most technologically advanced lotteries in the world, and as an operator committed to responsibly entertaining its players.”
A connection that started in 1989 is extended by the agreement. IGT presently offers a main lottery scheme for Veikkaus as well as online casino content via its PlayCasino platform and land-based games.
This year, it is Veikkaus ‘ recent technology partnership that has seen it select SBTech to deliver a fresh sportsbook solution and agree on an online casino supply agreement with NetEnt as it aims to increase igaming income.
Veikkaus has stepped up its player protection attempts in latest weeks in the midst of constant criticism of the operator’s monopoly status, announcing a sequence of fresh checks following the release of its outcomes for the first half of the year.
While the H1 findings revealed decreases in income across the board, Chief Executive Olli Sarekoski said this was proof of successful measures of social responsibility.