Following partnerships with the Wild Card Saloon and Sasquatch Casino in Black Hawk, International Game Technology has expanded its internet and online sports betting presence in Colorado.
The properties, managed and run by Ed & Shirley ‘s private gaming group, are intended to exploit the IGT PlaySports kiosks, website and mobile technology to offer their patrons “choice and convenience for how, where and where they place sports bets.”
Ed Smith, president of Ed & Shirley’s Inc: “Offering omni-channel sports betting via the IGT PlaySports solution will introduce an exciting new dimension of gaming to Wild Card Saloon and Sasquatch Casino that sports fans throughout Colorado are ready to embrace.
“We’ve leveraged IGT’s expertise and trusted technology to create a sports betting program that gives players choice and convenience for wagering on their favourite teams.”
IGT, which added a four-year extension to its 2019 Colorado Lottery partnership, first took PlaySports live in Colorado on 1 May 2020, the state’s inaugural day of legal sports betting.
Sports betting entry into the Centennial State was secure earlier this year after the company, led by casino owner and downtown Las Vegas developer Derek Stevens, revealed its entry plans after a Century Casinos partnership, securing a bond with Circa Sports Colorado.
Enrico Drago, IGT PlayDigital senior vice president said: “Colorado is shaping up to be one of the most compelling sports betting markets in the US, and a region where IGT is clearly demonstrating the power, versatility and scalability of our PlaySports solution.
“Wild Card Saloon and Sasquatch Casino will leverage the same, proven PlaySports platform and retail technology that is powering many of the most successful sportsbooks in the US, positioning them to provide outstanding user experiences that drive growth.”
After becoming the 18th jurisdiction to enter the US sports wagering scene analysts projected that at maturity the region could reach $6bn in bets and $400 m in gross operator revenues.