The Regency Casino Thessaloniki, which marks the second installation of the Advantage CMS in Europe, has been dubbed a “pivotal deployment” by International Game Technology.
The facility recently upgraded to the IGT casino management system, receiving a range of bonus, content, and convenience system modules in the process.
IGT senior vice president of sales in the EMEA region, Mark MacCombie said: “Regency Casino Thessaloniki will benefit from IGT Advantage’s capacity to capture robust business analytics and can leverage those insights to optimise their gaming floor and create loyalty-driving bonuses, rewards and promotions.
“Greece is an important market to IGT and extending our IGT Advantage footprint to this region with a well-respected operator such as Regency Entertainment Group is a significant accomplishment for IGT, and one that validates the relevance of the system for our customers in EMEA and beyond.”
Regency Casino Thessaloniki is using a variety of loyalty, service, and content-enhancing modules and apps in addition to IGT Advantage.
The venue’s slot machines will be outfitted with M5, IGT’s content management module, which allows for personalised promotions, offers, and conveniences to be displayed in a slot game’s service window.
The facility will attempt to drive comfort and efficiency using a range of modules and apps, in addition to leveraging performance-driving IGT bonuses like Random Riches, PointPlay, XtraCredit, and Lucky Coin.
Mobile Responder, for example, is a technology that improves customer service by sending real-time service warnings and carded-player event notifications to casino employees’ mobile smartphones.
Chief operating officer of Regency Entertainment Group, Ian Gosling said: “Deploying IGT Advantage at Regency Casino Thessaloniki positions us to drive efficiencies and elevate the level of personalisation, service and entertainment that we can offer Regency Club members.
“IGT has been a trusted Regency Entertainment Group supplier for decades and by leveraging their sophisticated and scalable CMS, Regency Casino Thessaloniki can continue our legacy of prioritising future-forward technologies that drive performance and keep us on the leading edge of casino entertainment.”